Nivea For Men: Official Grooming Supplier To World Cup Squad
When it comes to looking good on the Big Day, preparation is everything, and that includes some grooming. Yes, we’re modern men here and we’re not averse to putting a bit of effort in to our appearance. There’s no point 
forking out on a bespoke wedding suit if your face looks like a coconut husk and your hair’s taking ‘bed head’ to a whole new level.
Given the extortionate prices and convoluted ‘science’ associated with certain men’s grooming products, it’s no great surprise to learn that only 1 in 5 men say they moisturise daily. However, a new collaboration between the England football team and Nivea for Men might help to make male grooming more accessible to the masses.
As you may have gathered from recent tabloid newspaper reports, premier league footballers are irresistibly attractive to women, and they’re about to get even more appealing to the ladies, thanks to male grooming brand, Nivea for Men. Nivea has just signed a multi-million pound four-year deal to become the first official men’s grooming and skincare supplier to the England football team. Taking into account the players’ routines and the pre-match preparations, Nivea has embraced the mantra of ‘preparation is everything’ to convey to customers the benefits of looking after your skin with a regular regime.
Nivea will be releasing Three Lions crest grooming kits and gift packs for men – perfect for smartening yourself up on the Big Day or making yourself look buff for the stag-do.
Does your grooming routine put Posh Spice to shame or are moisturisers a mystery? Are you fazed by all the fragrance options or struggling to get a six- pack? Give your grooming routine an airing on the forum.
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