How To Buy A Diamond Ring

The 4 Cs: #1 CUT

Transforming a diamond from its natural state into a perfect, dazzling jewel is a fine art. Cutting and polishing can take weeks of painstaking work. It is the skilfulness of the cut that determines a diamond’s brilliance, sparkle and value.

A good cut unlocks the extraordinary and unique beauty of a diamond. We believe this is the most important – though most misunderstood – of the characteristics that determines a diamond’s quality and value.

The cut affects the diamond’s brightness (how much white light is reflected), fire (flares of colour) and scintillation (flashes of light as the wearer moves). It’s all about capturing and reflecting light.

Shape

Cut also refers simply to the diamond’s shape. When most people think of diamonds, what comes to mind is the modern round brilliant cut. There are many types of fancy diamond shapes for those who want something a little different. So whatever shape you choose, the choice will be dazzling.

Brilliant:

The round brilliant offers an excellent display of light performance due its perfect symmetry. It’s the shape everyone thinks of when they picture a diamond. It’s a timeless classic.

Heart

An ideal choice for romantics.

Emerald

Many people associate emerald cuts with elegance. Their simplicity of design and bold, geometric symmetry emphasise the diamond’s transparency.

Oval

Oval cuts look larger than round brilliant diamonds of equal carat weight. They’re a good alternative to the round brilliant without being too unconventional.

Marquise

Like other fancy shapes, marquise cut diamonds can appear larger than round brilliants of equivalent carat weight. The marquise can complement a long finger.

Pear

Pear shapes look graceful and stylish. Their tapered shape can be flattering to the finger and hand. They’re often the shape of choice for large diamonds.

Princess

An excellent alternative to emerald cuts for people who like the modern square style but want the look and sparkle of a brilliant cut

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